Автор материала: Леонова Марина Анатольевна
Lesson Title: Famous American Brands
Teacher: Marina Leonova
Grade Level(s): Grade 10
Target students’ group: 15-17 years old
Content: EFL/ Country Study Length of Session: 45 minutes
Total Number of Students: 13
This lesson can be a part of the Country Studies course “The USA” as it provides students with lots of material about famous US brands, which will improve their cultural awareness about the country.
listen effectively for the main idea and for specific information;
practice speaking skills.
contribute orally to classroom discussion;
develop critical thinking skills (comparing, contrasting, analyzing, negotiating, summarizing, explaining);
learn independently and in a collaborative way.
By the end of the lesson, students should be able to
identify and use vocabulary on the topic “Famous American Brands”;
express their personal opinions using appropriate vocabulary to provide argumentation;
expand their knowledge and deeper understanding of the issue.
Materials & References
Working sheets with different tasks
Video «Welcome to a Big Apple»
KWL chart, pictures of famous brands, Power Point Presentations (American Brands), handout (key vocabulary)
(Activate prior knowledge)
T shows pictures of brands and asks SS to guess the topic of the lesson. T. asks SS to define “brand”
T. suggests KWL chart
T elicits the students’ knowledge and asks SS what they want to learn about famous American brands
SS guess the lesson topic and say what they know about brands, about American brands, give a definition of “a brand” and what they want to learn
Pictures of famous brands
KWL chart on the board
T- S1- S2- S…
T clarifies the aims of the lesson
Pre-listening task (Prepare for listening)
T gives each S a card with either a piece of vocabulary or a definition on it.
T asks students why NYC can be considered as a brand city.
SS in pairs discuss new vocabulary, practice it with T and each other
Handout (key vocabulary)
T offers while-listening activities (questions to answer and True/False sentences task).
What kind of city is New York?
What is the heart of the city?
How many boroughs are there in the city?
What is the most famous sight of NY?
When was the Empire State Building built?
Where can you relax in NYC?
SS should be ready to answer the questions.
The whole class activity (questions)
T makes grouping and offers questions to discuss:
Do you have anything to tell us about New York City?
Can you tell us what sights in NY you would like to visit?
Students have some time to discuss in groups and work with travel leaflets.
Students’ presentations on American brands.
T encourages SS to watch PPPs, ask questions and actively discuss the content
While some SS present their assignments others make notes, ask questions
T summarizes the main points of the lesson.
Ss summarize the main points of the lesson.
T- S1- S2- S…
Students are evaluated according to their participations, independent thinking and creativity.
Ss discuss what they have been doing during the lesson and what they have learnt. Then they write in their diary a short summary of the content of the lesson and stress the most important things.
T- S1- S2- S…
Follow-up activity 1’’
T explains the homework assignment.
Ss should write a letter to a friend about Russian brands.